DATA PROTECTION – RIGHT OR LUXURY, OBLIGATION OR BURDEN

The right to privacy and the right to protection of personal data are basic human rights. In the legal world, it is impossible for the protection of a human right to become a privilege only for those who can afford it. However, in today’s world we are faced with many situations where it is difficult to observe sufficiently adequately whether our rights are not violated. Often this depends on our ability to allocate a resource for it – time, knowledge, money. When technology and devices monitor us around the clock, and the digital services we rely on require a great deal of personal data to function, anonymity becomes impossible.
What happens when data privacy becomes a luxury only the rich can afford?

Data is perhaps one of the most valuable assets in today’s world. They are a critical factor determining the mergers and acquisitions of many technology companies. Consider Google. The acquisition of FitBit increases its data portfolio to include health information for hundreds of thousands of people worldwide. The goal is a competitive advantage over the Apple Watch and Samsung.

This is a modest addition to all the other data about what users are searching for, where they live, where they work, their travel patterns, interests and much more.

Have you ever used public Wi-Fi? Then at the very least, you’ve provided your phone’s IP address and location data, in addition to other contact and personal information. What’s more, with Internet of Things devices increasingly inhabiting homes and capturing data, the idea of privacy is becoming wishful thinking.

Where does all this information go? One obvious answer is ads. For example, if you have searched for an item on obuvki.bg and have not yet purchased it, it is very likely that you will see ads for those products that you have viewed on other websites you visit. Microtargeting of ads is only possible thanks to the vast amount of data we have voluntarily provided.

And here again the question of the right to choose in the provision of data and the possibility to really exercise it arises. Today, there are more and more companies whose main business is protecting your identity online, such as VPNs, services that encrypt data in the cloud, and subscriptions that provide you with randomized email addresses and contact numbers to access websites without indicate real details.

But many of these services come at a price. Literally.

The protection of personal data as a right has its counterpoint with the clear formulation of the obligation of administrators and processors of personal data. An obligation that arises regardless of the basis and reason for it, regardless of the field of activity in which the administrator operates, regardless of the number of his employees or his turnover. However, here again the question arises of the means that the administrator must invest in order to implement the technical and administrative measures for data protection. Whether it will use the available resource by reorganizing the activities for certain employees or rely on an external service, for which it will enter into a separate contract; whether he will invest in training his employees – it all depends on financial means and/or time he will spend. And time, as we all know, is money. The need to be fair and to comply with the requirements of data protection legislation is indisputable. This will save us not only fines, but also build trust among our customers, users of our services, employees and partners. And trust is priceless.
Personal data comes at a price. Who pays the bill in the end and how salty it will be is a matter of choice.
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