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The power of TikTok for your business

TikTok has become one of the fastest growing social media platforms in the world. The combination of short video content, easy-to-use content creation tools and a global audience, the platform offers many opportunities for your business.

TikTok is not just for young people, funny dances and skits. The platform is suitable for all types of users, including you, the business owner. It is you who can use the platform to show who you really are, what sets you apart from the competition, to connect with users in a different and exciting way.

Key advantages of TikTok

To be even more convincing, we will tell you that the content uploaded on TikTok has more than 4 times the engagement level of that which is published on the second most engaged social network – Instagram.

Also, the competition is significantly weaker than in other media platforms such as Facebook – only 18% of businesses worldwide use TikTok to promote their products and services. Although we do not have exact data for Bulgaria, the percentage will certainly be significantly lower.

Our Achievements

85.4К likes
5 VIRAL videos - 100К+ views,
most watched video - 400К+ views

As an example of the great potential of the platform, we will give the profile of one of our clients – JoyTaxi. The account was created in March 2023.

JoyTaxi Stats
We at TouchPoint achieved

142% increase in taxi orders in July 2023 compared to July 2022.

Key indicators

Average video performance:

  • Viewership – 42К
  • Likes – 1К
  • Comments – 15 
  • Shares – 130

Organic presentation of the profile of JoyTaxi for the last 6 months

Total viewership
Users reached
TikTok Маркетинг

How do we do it?

  • We create videos that grab attention, ignite curiosity and challenge users to engage with the content through questions in the comments, feedback and shares. 
  • We select key messages directly related to the company’s operations and competitive advantages and build preliminary scenarios based on them.
  • We use professional video recording and sound recording equipment. 
  • We constantly monitor changes in the platform’s algorithm and adapt the content accordingly.


It doesn’t matter if you are a software company, a manufacturing company, an online store or a donut stand – with the right strategy, content and creativity, you will be able to reach more users, increase your sales, show the true side of your business and stay ahead with the dynamic online world.

Become part of the world of TikTok Marketing with TouchPoint

At TouchPoint, we don’t just keep up with the trends and changes in digital marketing and individual platforms, we are constantly improving our expertise, creativity and thus achieving results for our clients. We not only help businesses go viral on TikTok, but also turn their presence on the platform into visible business results – from increased brand awareness to generating new leads and solid partnerships. Take a refreshing break from the usual, more formal business platforms – become a part of the world of TikTok Marketing. Contact us and we will build an individual plan for your professional future on the platform according to the needs and goals of your business.
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