conveys a sense of care, calm, and human connection;
explains holistic practices in an accessible and easy-to-understand way;
maintains a consistent and continuous presence;
builds trust and recognition rather than one-time interest.
My Center is a space dedicated to the connection between body, mind, and spirit. The center offers yoga practices, sound therapies, massages, inversion therapy, as well as special events, trainings, and retreats.
TouchPoint manages the entire digital presence of “My Center,” with a focus on social media, content creation, and the sustainable development of brand awareness.
The goal was to create digital communication that:
conveys a sense of care, calm, and human connection;
explains holistic practices in an accessible and easy-to-understand way;
maintains a consistent and continuous presence;
builds trust and recognition rather than one-time interest.
We developed a social media and advertising strategy based on consistent content and a strong, ongoing presence
We created a clearly defined and stylistically distinctive Instagram grid that follows the brand identity and visually builds recognition.
We manage the daily content on Facebook and Instagram – educational, inspiring, value-driven, and focused on presenting the practices.
We formulate messages that make the practices easy to understand, without using complex terminology.
We maintain monthly advertising activity in Meta (Facebook & Instagram), focused on increasing brand awareness, reaching new audiences, and supporting key practices and events.
We use video formats, reels, and stories that showcase the real atmosphere and the people behind “My Center.
As a result of this consistent approach, a steady increase in social media engagement and improved brand recognition among new audiences has been observed. The digital presence supports interest in the center’s practices and events and contributes to building a community that identifies with the brand’s values and atmosphere.
As a result of maintaining consistent content distribution and regular activity in Meta, we observed a steady increase in brand visibility and reach, along with a significant improvement in overall content exposure.
Informative website
Logo design, business cards, brochure…
57 Cherni Vrah Blvd., Energy Tower,
floor 7, 1407
+359 2 4475 124
87 Prilep Str., Business Center BeeGarden,
Office 20, 9000
+359 882 011 010
Flat 12, Woodland court, 12 Penn hill avenue, Poole, BH14 9LZ
+447738 080638
