The task was to present the new Electric Purple product line in an impactful and memorable way – an interactive experience that both engages and excites. The goal was to create a dynamic concept that immerses consumers in the technological nature of the product and makes it tangible.
The game “Electric Purple” is built around a dynamic key-slider movement mechanic that allows the player to capture key points, each miss resulting in a penalty. Focus and quick reactions are essential. The visuals are enhanced with neon effects and smooth animations, while the interface is fully tailored to touch interaction, creating a feeling that is just as electric as the brand itself.
The final product is a visually distinctive and highly engaging game that communicates the identity of Electric Purple in a direct and emotional way. The solution introduces a competitive element, encourages active participation, and reinforces the innovative image of the brand.
A look at the main screens of Electric Purple, created for IQOS ILUMA i
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