- In case of suspected violation of Google Ads policy
- In case of suspicion of physical or financial harm to users
- When suspected of trying to bypass the verification process
- Obscure identity or advertising behavior
Transparency and Disclosure
Confirmations will be required for both identity and business verification. Advertisers will need to submit a legally registered business name or their own name. In addition to this, it will be necessary to provide the program confirmation documents. In this way, Google will display both the name and the location of the advertiser, providing information about the ad.
Because Google is committed to transparency, it will make the information about your Google Ads accounts and advertising campaigns publicly available.
User experience improvements
In addition to launching their confirmations, advertisers will also be able to track their progress. All this will be accompanied by a new interface in the settings tab for “Billing and payments” in Google Ads. It will be received through in-product prompts and notifications.
The new changes will not affect the scope or requirements of other verification programs. It is important to note again that Google will start introducing them from March 31, 2022 and will gradually increase their scope.
Source: https ://support.google.com/