- If you’re targeting young users, the focus should be on modern aesthetics, dynamic elements and an intuitive mobile version.
- For corporate clients, it’s important that the site inspires trust through a professional and clean design, team presentation and customer testimonials.
- For e-commerce, the focus is on easy navigation, convenient filters and quick checkout.
User research will help you adapt the design so that it not only looks good, but also meets the expectations of your audience.