- website development
- integrations
- maintenance
- mobile app development
- UX/UI design
Safetrip came to us with a clear but ambitious task – to create a landing page for a completely new service for the Bulgarian market: an AI-powered dash cam with real-time tracking. The challenge was not only the innovative nature of the product, but also the short timeframe before its official launch.
From the very beginning, it became clear that the project required more than just a website. The client had no established visual presence – there was no logo or overall brand identity to communicate trust, security, and Safetrip’s technological focus.
That’s why we took on the project end-to-end – from concept to final delivery.
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We started with the development of the logo. We selected a color combination that clearly reflects the brand’s activity and values.
Blue conveys a sense of security, reliability, and technological stability – key elements for a service related to road safety.
Green adds a feeling of innovation, balance, and calm, reinforcing trust and the modern character of the product.
The logo symbol combines a location pin and an eye – a visual metaphor for constant monitoring, tracking, and intelligent control, which are at the core of Safetrip.
In parallel with the branding, we began working on the website. Our goal was to create a modern, clean, and functional landing page that quickly and clearly explains the new service, its benefits, and its value to the end user.
We chose WordPress as the platform because it offers:
flexibility and the ability to rapidly develop the project;
easy content management for the client;
a strong SEO foundation;
high performance and scalability;
a rich ecosystem of plugins for future expansion.
We structured the content so users can reach key information with minimal effort, while the design emphasizes the technological nature of the service. We optimized the site’s speed and performance to meet the latest web standards.
Despite the tight deadlines, we successfully built a complete brand and a functional website that clearly positions Safetrip as an innovative and reliable solution. The project was delivered successfully thanks to strong coordination, a clear vision, and our focus on detail.
This is another Touch Story where we show how, with the right approach, fast execution, and holistic thinking, we can turn an idea into a working and recognizable product.
57 Cherni Vrah Blvd., Energy Tower,
floor 7,
1407
+359 2 4475 124
87 Prilep Str., Business Center BeeGarden,
Office 20, 9000
+359 882 011 010
Flat 12, Woodland court, 12 Penn hill avenue,
Poole, BH14 9LZ
+447738 080638