- изработка на уебсайт;
- интеграции;
- поддръжка;
- изработка на мобилни приложения;
- UX/ UI дизайн.
An SEO Audit is a systematic review and evaluation of all key factors that affect a website’s visibility in search engines. Through an SEO Audit, you can identify weaknesses, technical issues, and content gaps that may prevent your website from achieving strong rankings. Without a proper audit, you risk investing time and resources in optimization efforts that may never yield real results.
The SEO Audit process usually consists of two major components — internal (on-site) and external (off-site) audits. Only a full analysis can help you build a realistic and effective SEO strategy.
During the on-site SEO Audit, the focus is on the website’s internal structure, technical setup, content, and user experience.
This step analyzes how search engines like Google crawl and index your site. The audit checks which pages are indexed, whether there are duplicates, and how internal navigation works. Tools such as Google Search Console or site crawlers are used to detect anomalies and structural issues.
Page loading speed, mobile responsiveness, caching, and resource optimization are crucial for both user experience and SEO. During the SEO Audit, specialists evaluate HTML, CSS, and JavaScript performance, hosting configuration, CDN usage, and SSL certificates.
Here, we review titles, headings (H1, H2, etc.), meta descriptions, URL structures, image alt tags, and keyword optimization. High-quality, relevant, and original content is essential for search engine visibility and user engagement.
The audit also includes reviewing HTTP status codes (301, 404, etc.), redirects, duplicate versions (http/https), robots.txt and sitemap.xml configuration, GZIP compression, and server reliability.
Once the internal part of the SEO Audit is complete, it’s time to analyze external factors that influence your ranking potential.
The quantity, quality, and diversity of backlinks play a critical role in SEO performance. The SEO Audit reviews referring domains, anchor texts, link types (nofollow/dofollow), and the trustworthiness of linking sites. It also identifies toxic links that could harm your website’s authority.
A professional SEO Audit always includes a competitive benchmark. By analyzing your main competitors’ sites, keywords, and backlink strategies, you can better understand what works in your niche — and how to outperform them.
Keyword research is another vital part of any SEO Audit. It involves identifying what users are searching for, how competitive each keyword is, and which long-tail variations bring qualified traffic. These insights help refine your site structure and content strategy.
Data Collection and Access Setup — Access to Google Search Console, Analytics, and server data is typically required.
On-Site Review — A full analysis of technical performance, structure, and content.
Off-Site Review — Backlink and competitor analysis.
Reporting and Recommendations — A detailed report outlining issues, priorities, and actionable steps.
Implementation and Optimization — Based on audit findings, the optimization phase begins with technical fixes, new content, and link-building efforts.
Uncover hidden issues — Identify errors that may go unnoticed in daily operations.
Focus your resources — Instead of guessing, target the most impactful areas.
Boost organic traffic — Improve search engine visibility and attract more visitors.
Increase competitiveness — Understand your competitors and stay ahead of them.
Build a long-term SEO strategy — Use audit data as a foundation for continuous growth.
After completing the SEO Audit and receiving a detailed report, it’s time to move to SEO Optimization — implementing technical improvements, refining content, and building strong backlinks. SEO is a continuous process that evolves with algorithm updates and user behavior trends.
If you’re looking for a trusted partner for your SEO Audit, Touch Point offers professional, in-depth, and business-oriented solutions. Our team performs comprehensive internal and external analyses, provides actionable recommendations, and supports their implementation through ongoing SEO Optimization.
We focus on measurable results — improving your website’s visibility, competitiveness, and organic growth. Contact Touch Point today to discover how a professional SEO Audit can transform your online performance.
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