Creation of seasonal campaigns to stimulate bookings made through the site. Attract new followers on Instagram and Facebook. Possibility of a wider digital presentation of the brand.
User inquiries and reservations.
A new unified and modern look of the brand profile in social networks, which is in line with the trends.
The Villa Mare Group encompasses several premium locations in the area of Saints Constantine and Helena and Halkidiki: Villa Mare restaurant, Villa Mare and Azure vacation apartments, as well as a luxury vacation villa in Vourvourou, Halkidiki. All of them offer a unique experience with a focus on comfort, luxury, high quality, and personal service.
Our task was to maintain a strong digital presence for all the properties in the group through social media management on Facebook and Instagram with organic content, as well as by effectively managing ads on Meta and Google. The goal was to increase brand awareness, attract guests, and boost bookings. Additionally, we created and manage Google My Business profiles to enhance local visibility and improve convenience for customers.
We developed an integrated communication and advertising strategy that takes into account the specifics of each property while creating a cohesive and consistent brand image. We managed the social profiles with diverse and engaging content that highlighted the qualities and atmosphere of each location.
The advertising campaigns on Meta and Google were targeted to specific audiences based on seasonality and customer preferences, optimizing results to increase bookings and visits.
Creating and managing the Google My Business profiles ensured up-to-date information, reviews, and direct contact with potential guests, improving our local visibility.
Significant growth in followers and activity on Facebook and Instagram with an organic increase of over 45% over 12 months.
Increase in engagement (likes, comments, shares) by approximately 30% on managed channels.
Effective advertising campaigns with over a 20% increase in direct inquiries and bookings.
Established the Villa Mare Group as the preferred destination for quality vacations and culinary experiences.
Through Google advertising campaigns, Villa Mare appears as the first result in searches for keywords related to the brand’s services. Display ads with impressive photos and headlines stand out on frequently visited sites and attract new potential customers.
57 Cherni Vrah Blvd., Energy Tower,
floor 7,
1407
+359 2 4475 124
87 Prilep Str., Business Center BeeGarden,
Office 20, 9000
+359 882 011 010
Flat 12, Woodland court, 12 Penn hill avenue,
Poole, BH14 9LZ
+447738 080638
