The task was to create an interactive tablet experience that immerses users in the world of IQOS TEREA – through a personalized journey that presents the product portfolio not just in an engaging, but in a memorable way. At its core, the goal was a short yet powerful user journey – one that combines choice, emotion, and a moment of genuine surprise.
The concept was developed as an interactive experience in three sequential steps, each designed to deepen user engagement. First, the user selects their TEREA flavor. Then, a moment from their evening is introduced, adding a personal and emotional context. The final step is the digital scratch card – a single touch that can reveal something beyond expectations.
The final result is an interactive game that leaves a lasting impression by combining personalization, entertainment, and a real sense of surprise. The solution encourages active participation, sparks interest in the TEREA portfolio, and reinforces the image of a brand that thinks modern and acts innovatively.
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