Drag Capital is a licensed non-bank financial institution with over 15 years of experience. The company offers secured loans, refinancing and flexible financing for individuals and businesses. Our goal was to create a website that clearly presents the services and shows who they are suited for. Financial services often seem complex and intimidating, so the website had to build trust and show how easy it is to apply. A key part of the brief was an interactive calculator that lets every client work out their own loan terms.
We built a website with a clear structure that guides visitors from the question “Is this right for me?” to a specific enquiry. The services are split into separate pages for individuals, businesses and refinancing. Each page explains in plain language who the service is for and what problems it solves. The application process is presented in four steps: enquiry, property valuation, offer and loan disbursement. This way, clients know what to expect before they even get in touch. The loan calculator instantly shows the monthly payment, total interest and total amount for a chosen sum, term and interest rate. It has separate versions for individuals and legal entities.
Drag Capital now has a modern, transparent website that turns the complex topic of lending into a clear and accessible process. The calculator lets clients check the terms for themselves, at any time and with no commitment. This saves time both for them and for the company’s consultants. The enquiry form is available at key points across the site, and a preliminary response arrives within one business day. The emphasis on the Bulgarian National Bank licence, years of experience and a personal approach builds trust from the very first visit. As a result, the website works as the main tool for attracting new clients.
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