The new platform delivered a modern digital experience that met the high expectations of both CSKA’s fans and internal team. The visual redesign reinforced the brand identity and enhanced the overall sense of trust and professionalism. The intuitive product filtering simplified selection and shopping, while the flexible administrative tools enabled more efficient management of content, inventory, and orders. Together, these improvements led to greater user engagement, higher customer satisfaction, and established a solid foundation for the future growth and expansion of the club’s online store.