BlackSeaRama is a golf and holiday resort on the Bulgarian Black Sea coast, featuring a golf course designed by Gary Player, a boutique hotel, villas, restaurants, a spa, and spaces for weddings and events. The old website did not present this diversity in a sufficiently organized, premium way. The challenge was to bring together different services and different audiences — golfers, holiday guests, club members, wedding couples, and corporate clients — within one clear structure. The site also needed to support multiple languages and offer convenient online booking.
We started by reworking the site’s structure and navigation, so every visitor could quickly reach what they were looking for: golf, accommodation, restaurants, weddings, events, sport, and wellness. The new design relies on striking visuals and a calm pace that match the resort’s premium positioning. We integrated online booking for tee times and accommodation, as well as a dedicated members’ area with access to a personal dashboard for golf club members. We also created dedicated pages for special offers, along with a “News” section covering tournaments, culinary dinners, and events. The site is available in Bulgarian, English, and Romanian.
The end result is a modern, easy-to-navigate website that presents the resort as a complete destination. Guests can browse the services, choose an offer, and complete a booking without unnecessary steps, while club members enjoy their own online access. The flexible structure allows the BlackSeaRama team to add new offers, news, and events according to the season.
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