IMI Popanastasov is an established company specializing in metal trading, construction materials, and the production of rebar components. With many years of market experience, the brand stands out with its stability, reliability, and strong industrial character.
The key challenge was to preserve the brand’s recognizability while introducing it into a contemporary visual context. We aimed to strike the right balance between its industrial nature and the need for a more modern and refined appearance.
The client approached us with a clear goal – to modernize their visual identity. Although the old logo was well known, it no longer reflected the company’s dynamics and direction of growth. Our task was to create a fresh, current visual language that maintains the brand’s core essence while presenting it in a contemporary and relevant way.
The new visual identity of IMI Popanastasov is not only more modern but also more flexible, designed to adapt seamlessly across various touchpoints – from digital platforms to print and corporate communication. Everything is consolidated into a well-structured brand book that ensures consistency, professionalism, and a unified brand experience across all channels.
The new visual identity of IMI Popanastasov is not only more contemporary but also far more flexible, adapted for a wide range of applications – from digital environments to print materials and corporate communication. All elements are brought together in a well-structured brand book that ensures consistency and a professional visual presence across every brand touchpoint.
In addition to the traditional file, we created an online flipbook – an interactive version of the brand book that can be easily shared via email through a simple link. This format resembles an online magazine and presents the content in a modern, engaging way.
We created clean and consistent business cards and email signatures that reflect IMI Popanastasov’s renewed identity — featuring a clear layout, modern typography, and a balanced color accent that ensures a professional presence across both print and digital communication.
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Информативен уебсайт
и Дигитален маркетинг
57 Cherni Vrah Blvd., Energy Tower,
floor 7, 1407
+359 2 4475 124
87 Prilep Str., Business Center BeeGarden,
Office 20, 9000
+359 882 011 010
Flat 12, Woodland court, 12 Penn hill avenue, Poole, BH14 9LZ
+447738 080638
