The digital environment is already an inseparable part of our everyday lives, and accessibility has become a key criterion for a high-quality online experience. With the introduction of the European Accessibility Act, businesses across the European Union are receiving new, clear, and mandatory rules on how their websites, online shops, mobile applications, and digital services must function so they can be usable by all users. This legislative framework, also known as the EAA, introduces unified standards and requirements designed to ensure equal access to information and services. Globally, accessibility standards are becoming increasingly important, but the European Accessibility Act sets specific deadlines and commitments that businesses can no longer ignore.
Европейски Акт за достъпност е европейска директива, която има за цел да осигури равнопоставеност на хора с различни видове увреждания. Въвеждането на тази директива задължава всички държави членки да приложат единни правила за достъпност на продукти и услуги. Част от тях са напълно физически – като терминали, банкомати или електронни устройства, но голяма част е фокусирана именно върху дигиталните услуги. В този контекст, European Accessibility Act дефинира как уеб съдържанието, онлайн покупките, клиентското обслужване, електронните документи и мобилните приложения трябва да бъдат структурирани, така че да бъдат достъпни за възможно най-широка аудитория.
The digital environment is already an inseparable part of our everyday lives, and accessibility has become a key criterion for a high-quality online experience. With the introduction of the European Accessibility Act, businesses across the European Union are receiving new, clear, and mandatory rules on how their websites, online shops, mobile applications, and digital services must function so they can be usable by all users. This legislative framework, also known as the EAA, introduces unified standards and requirements designed to ensure equal access to information and services. Globally, accessibility standards are becoming increasingly important, but the European Accessibility Act sets specific deadlines and commitments that businesses can no longer ignore.
More and more online services are becoming essential in daily life: e-commerce, online banking, digital reservations, product and service delivery. That is why the EAA requires these solutions to be accessible to people with different needs. Websites and online stores must ensure:
correct use of semantic HTML elements;
the ability to navigate via keyboard;
text alternatives for all images;
proper contrast and readability;
responsiveness and scalable design;
accessible contact, registration, and payment forms;
logical structure and consistent element order
This means every website must be reviewed and adapted according to the technical standards set by the European Accessibility Act. Non-compliance leads not only to legal risks but also to losing users who are unable to use the website—and these are millions of people within the EU.
With the introduction of the European Accessibility Act, businesses can no longer treat accessibility as an afterthought. Transitioning to accessible solutions brings strategic advantages:
reaching a wider audience, including the 15% of the EU population with disabilities
improved user experience for everyone, not just people with disabilities
increased conversions and user satisfaction
positioning the business as socially responsible and ethical
a future-proof and regulation-ready website
The European Accessibility Act is not just a law—it is a standard of quality and a pillar of modern digital culture.
To ensure your website complies with the EAA, you need to go through several key steps:
Accessibility audit – a technical and functional analysis of your website against international standards.
Manual testing – using screen readers, keyboard navigation, and simulating real user scenarios.
Fixes and adaptation – optimizing your code, design, content, and all interactive elements.
Team training – ensuring the content you publish in the future remains accessible.
Continuous monitoring – accessibility is an ongoing process, not a one-time task.
At TouchPoint, we offer a complete set of services to bring your website or online store into full compliance with the European Accessibility Act. Our team provides:
professional accessibility audits
manual testing with assistive technologies
technical adaptation of design, structure, and functionality
training for your teams on producing accessible content
support and consulting for future upgrades
We ensure the process is smooth and straightforward for you, and the final result — accessible, modern, and fully compliant with the EAA.
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+359 2 4475 124
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Office 20, 9000
+359 882 011 010
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Poole, BH14 9LZ
+447738 080638
